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Free Training for Businesses! Marketing & Communications Training - Leveraging Big Data
Name: Free Training for Businesses! Marketing & Communications Training - Leveraging Big DataDate: November 15, 2016Time: 8:30 AM - 10:00 AM CSTEvent Description:FREE Training for Businesses! Marketing & Communications Training—Leveraging Big Data—November 15—8:30AM-10AM
Southern Minnesota Initiative Foundation (SMIF) and Region Nine Development Commission (RNDC) have identified the need for increased access to training in the areas of marketing and communications. In response, SMIF and RNDC began the Marketing & Communications Training Series for small businesses, entrepreneurs, nonprofits, government agencies and marketing professionals alike to have access to quality training and networking on a monthly basis that is effective, convenient and affordable.
Leveraging Big Data—will be presented by Roger Sievers, owner of Sievers Creative in Red Wing. Roger will provide an overview of commonly used platforms and a discussion on how to extract and use demographic data to inform business marketing strategies. The most important metrics within Google Analytics, Facebook and e-mail will also be covered to show how they can help define the profile of an organization's common customer. In addition, SEO, SEM and data-driven advertising techniques will be explored. This training session will be held at Red Wing Ignite, 419 Bush Street. This training is FREE, but you do need to reserve your spot by visiting www.rndc.org/leveraging-big-data. Refreshments will be provided; 8:30-9AM Idea Sharing/Networking; presentation starts at 9AM.
